Michaellee Media

Posts Tagged ‘Rogers’

Canada Telco Companies Fail At Social Media Report Claims Bell and Rogers Tops List

April 18th, 2010 | Author: admin

Canada’s top Telecom companies get a failing grade in Social Media 101, The Social Media Report today revealed, citing major and embarrassing gaffes in their deployment of Facebook and Twitter.Reviewed on a number of social media basics, Bell Canada, Virgin Mobility Rogers, Fido and Telus all wiped out, especially when it came to using Facebook and Twitter to market their mobile phone services and products.These are the big five telcos with a monopoly on providing networks and Internet connections for social media applications in Canada. In a classic case of the cobbler’s children having no shoes, a review of these telecom leaders shows they are violating fundamental rules for search engine placement (SEO) success.

In fact, Rogers and Bell have leveraged the power of Facebook and Twitter to create a podium for worldwide broadcast of their customer’s dissatisfaction and anger over poor service and bad business practices. These two telco giants have recently discontinued their Twitter accounts.Highlights of Facebook and Twitter Mismanagement Among Big Five TelcosWeb sites without icons to Twitter and Facebook,Telecom Twitter and Facebook accounts with nothing but bad news messaging from irate consumers Telecom Tweets limited to hard sell messages.

Technical Support For troubleshooting PC issues, one can avail technical support from an online computer repair company. There are many service providers that offer technical support round the clock through the Internet and phone.

Posted in Media |

Tags: Bell, Canada, Claims, Companies, Fail, List, Media, Report, Rogers, Social, Telco, Tops | No Comments »

Rogers Media All-Thumbs in Spamming “The Canadian Social Media Report”

March 5th, 2010 | Author: admin

Rogers Media All-Thumbs in Spamming “The Canadian Social Media Report”

Rogers Media All-Thumbs in Spamming “The Canadian Social Media Report”

Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles
FAQ
ABAnswers

Publish Article

0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Login

Login via

Register
Hello
My Home
Sign Out

Email

Password

Remember me?
Lost Password?

Home Page > Internet > Blogging > Rogers Media All-Thumbs in Spamming “The Canadian Social Media Report”

Rogers Media All-Thumbs in Spamming “The Canadian Social Media Report”

Edit Article |

Posted: Nov 09, 2010 |Comments: 0
|

Our team and followers of our series on Social Media, a review of social media marketing competency among select Canadian industries, are disappointed to learn Rogers Mobile Group has spammed The Social Media Report.

Our ongoing series has garnered thousands of reviews and opinions from our growing pool of followers, everyone from general interest audiences, social media professionals to the cited top teclo tech teams, Rogers included.

The Rogers team has distinguished itself again, once more demonstrating their incomplete understanding of social media fundamentals. As well, their spamming activities disrespect the basic principles of social media as a vehicle for the free exchange of ideas and opinions.

Here’s what happened.

Rogers Mobile Group contacted us through one of our blog posts in an attempt to clarify or suggest we missed a few points. At first we assumed this was a benign overture, offering their view of how their social media marketing efforts have benefited the company or perhaps pointing out an oversight in our research. That turned out not to be the case.

Here’s the initial Rogers post to our blog, demonstrating lack of understanding social media basics.

Hi,
This is Chris from Rogers’ social media team. I came across your report and had some information to share about Rogers’ social media presence. To set the record straight, we’ve been actively engaging with our customers in social media channels for some time now. Some examples of the work we’re doing in social media:
We have an exceptionally successful blog, called RedBoard http://redboard.rogers.com/, to which we have been posting regularly since earlier this year.
We recently launched RedBoard Biz http://redboardbiz.rogers.com/ for our small and medium sized business customers.
We manage several Facebook pages, including the popular Rogers Canada page http://www.facebook.com/rogerscanada.
Our team is also very active on Twitter . We can be found @RogersHelps to learn from our customers and help where we can, @RogersBuzz sharing information about news, special offers, and updates, and at our own individual Twitter accounts – mine is @Rogers_Chris.
We also have YouTube channels http://www.youtube.com/rogerscommsinc and http://www.youtube.com/rogerscanada.
Recently, we launched our Community Forums, in English http://communityforums.rogers.com/t5/community/categorypage/category-id/EnglishCommunity?profile.language=en and French http://communityforums.rogers.com/t5/community/categorypage/category-id/FrenchCommunity?profile.language=fr, where we’re dealing with our customers technical issues.

If you’re interested in learning more about how Rogers is engaging online in order to learn from and better serve our customers, don’t hesitate to contact me.

I looked at some of Rogers posts on the sites they suggested, and using the exact title from their posts, searched in Google to see the results. Keywords that would be suggested by analytics are not used, Canada, Rogers Mobile, etc, etc, etc. Instead, Rogers chose stealth titles to mislead users to their content, a.k.a. spamming.

Next, there was another breach discovered. What followed was Rogers posting their above-quoted message onto some of our posts as comments. They did this as a means to generate traffic and promote their own corporate merchandise. Comments are that, I would have assumed any professional organization would have started with please contact us to discuss your opinions. No they Rogers just marched along across our social media network posting this spammo-mercial

Here’s a word of warning about spamming methods. There are ads or links on your profile pages, blogs, forums or guest books. Beware of innocent looking blog comments such as “Great post. Keep up the good work.” The commenter is only looking for the link back to his site, which most blogs (including ours) do provide.

Here is what I sent back to Rogers on behalf of the Social Media Report

Chris:
Thank you for your comments of directives to other sites maintained by Rogers.
In developing the series of articles we set a criteria from which to evaluate each site and or sites.
For a month we tracked each Telco Company, followed traffic, demographics, complaints, links, sites etc. This was not the work of those without knowledge.
The point which many on our other 860 Blogs and Social Network found was the following, which we did not post about Rogers.
I will share with you.
1. Complaints about Rogers; the largest amount of traffic in postings and the net overall. If you use link: or site: or other triggers in search engines you will determine our findings accurate.
2. Content was about specials and not a lot of fresh product news. Tell me why I should consider Rogers, not the same old news as your competition. Better product news great search engine placement.
3. Basic web rules missed, your blog using WordPress Red Rogers is not verified with the three search engines. Overall structure of the blog is not highly developed for search engines.
4. Twitter and Facebook are only doorways into Social Media with a larger design your companies impact would out way your competition. Social Media as you are well aware has layers of applications not just Facebook and Twitter.
5. Site Traffic very low compared to your competition. Your customers are leaving your sites and head back to Google to search for Internet or cell service again. Mostly from Ontario and Toronto due to Population.
6. Your home site or Portal was not driving customer traffic or connecting customers with your social media sites. When we did find a link Errors using different web browsers. We tested 6 different web browsers.
7. 31 % of Virgin Mobile daily traffic is directly related to their web site placement of links to social media applications. Rogers traffic unable to measure.
8. The Forums do not self-sense the language of the visitor. No Search engine or Meta tags.

I hope this clears up the fact that this was not the work of a social Blogger.
While Social Media may be considered new in Canada, we are not new in social media.

Social Media is a marketing forum deserving and requiring respect. That the Net is full of spammers is not news to anyone. As well, Rogers’ unusual business practices are not news to anyone either.

However, it is disturbing to learn that Rogers, a leading Canadian corporation, embraces this particular kind of unwholesome business practice. While I’m not so concerned about their commenting on our posts using search engine catch phrases, I am annoyed that they use unethical social media practices to drive traffic to benefit their interests, albeit in an all-thumbs way.

I guess Rogers will incorporate this latest incident into their company’s general “let them howl” customer service and public relations policy. They’re on the right track, then. There will be howls.

Retrieved from “http://www.articlesbase.com/blogging-articles/rogers-media-all-thumbs-in-spamming-the-canadian-social-media-report-3636490.html”

(ArticlesBase SC #3636490)

Submit articles to Articlesbase.com, and watch your traffic increase. Click here to make it happen.
Liked this article? Click here to publish it on your website or blog, it’s free and easy!

social media news -
About the Author:

The entry into Social Media Marketing is like all other forms of Web Technology that is new. What are they talking about, speak English, it costs how much?

Questions and Answers

Ask our experts your Blogging related questions here…

Ask

200 Characters left

What are the social media blogs that you know that accept guest blogging?
How many social media users are there?
Does the media glorify anti social behaviour ?

Rate this Article

1
2
3
4
5

vote(s)
0 vote(s)

Feedback
RSS
Print
Email
Re-Publish

Source: http://www.articlesbase.com/blogging-articles/rogers-media-all-thumbs-in-spamming-the-canadian-social-media-report-3636490.html

Article Tags:
social media, canada, social media marketing, canada social media, the social media network, canada social media news, toronto social media news, bell canada, telus, rogers, consultants

Related Articles

Latest Blogging Articles
More from social media news

Social Media and Your Children

In this episode of The Lab, Daddy Clay and Daddy Brad tackle the topic of kids and cyberspace. As parents, you will likely be faced with requests from your children to join social media web sites like Facebook, Twitter and YouTube. Find out which sites exist for youngsters that can introduce them to this technology and allow them to connect with friends. Learn what things dads and moms can do to improve internet safety. Does your family have a social media strategy? (06:00)

3 Steps in Marketing With Social Media

Learn 3 steps to get your media out and find success in social media. (02:28)

USC Annenberg School Karen North Talks About Social Media

Karen North, Director of Online Communities at the USC Annenberg School, talks with maxflowertv.com about social media. (01:53)

The New Agency’s Erick Brownstein Talks About Social media

Erick Brownstein, The New Agency, talks with maxflowertv.com about social media. (02:43)

How Social Media Conquered the Third World

Alec Ross, senior advisor for innovation to Secretary of State Hillary Clinton, discusses social media in the developing world. (11:16)

Canada’s Top Social Media Companies and Consultants In review

Thousands are following us even though we’ve just begun our series. Some of the feedback was from the telecos themselves. However, much of the feedback was from social media companies, SEO firms and consultants who are following our analysis with great gusto. They are right to be interested. I hope they can follow along as we have tried to make our synoposis as simple as possible.

By:
social media newsl

Internet>
SEMl
Nov 07, 2010

Keyword Winner 2.0, The Ultimate SEO Plugin – Top Google Results in Hours

If you own a WordPress blog that you have spent time and money to monetize, you will soon discover that Google, Inc changes in its search engine algorithm have serious impact on how highly you rank on its 1st page. Since your overall objective is to give quality and useful information to your audience and at the same time to make money online, you need to take action now to improve the perceived user experience of your blog. The brand new powerful keyword software that will help you

By:
Festus Kofil