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Canada Telco Companies Fail At Social Media Report Claims Bell and Rogers Tops List

April 18th, 2010 | Author: admin

Canada’s top Telecom companies get a failing grade in Social Media 101, The Social Media Report today revealed, citing major and embarrassing gaffes in their deployment of Facebook and Twitter.Reviewed on a number of social media basics, Bell Canada, Virgin Mobility Rogers, Fido and Telus all wiped out, especially when it came to using Facebook and Twitter to market their mobile phone services and products.These are the big five telcos with a monopoly on providing networks and Internet connections for social media applications in Canada. In a classic case of the cobbler’s children having no shoes, a review of these telecom leaders shows they are violating fundamental rules for search engine placement (SEO) success.

In fact, Rogers and Bell have leveraged the power of Facebook and Twitter to create a podium for worldwide broadcast of their customer’s dissatisfaction and anger over poor service and bad business practices. These two telco giants have recently discontinued their Twitter accounts.Highlights of Facebook and Twitter Mismanagement Among Big Five TelcosWeb sites without icons to Twitter and Facebook,Telecom Twitter and Facebook accounts with nothing but bad news messaging from irate consumers Telecom Tweets limited to hard sell messages.

Technical Support For troubleshooting PC issues, one can avail technical support from an online computer repair company. There are many service providers that offer technical support round the clock through the Internet and phone.

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Tags: Bell, Canada, Claims, Companies, Fail, List, Media, Report, Rogers, Social, Telco, Tops | No Comments »

Rogers Media All-Thumbs in Spamming “The Canadian Social Media Report”

March 5th, 2010 | Author: admin

Rogers Media All-Thumbs in Spamming “The Canadian Social Media Report”

Rogers Media All-Thumbs in Spamming “The Canadian Social Media Report”

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Home Page > Internet > Blogging > Rogers Media All-Thumbs in Spamming “The Canadian Social Media Report”

Rogers Media All-Thumbs in Spamming “The Canadian Social Media Report”

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Posted: Nov 09, 2010 |Comments: 0
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Our team and followers of our series on Social Media, a review of social media marketing competency among select Canadian industries, are disappointed to learn Rogers Mobile Group has spammed The Social Media Report.

Our ongoing series has garnered thousands of reviews and opinions from our growing pool of followers, everyone from general interest audiences, social media professionals to the cited top teclo tech teams, Rogers included.

The Rogers team has distinguished itself again, once more demonstrating their incomplete understanding of social media fundamentals. As well, their spamming activities disrespect the basic principles of social media as a vehicle for the free exchange of ideas and opinions.

Here’s what happened.

Rogers Mobile Group contacted us through one of our blog posts in an attempt to clarify or suggest we missed a few points. At first we assumed this was a benign overture, offering their view of how their social media marketing efforts have benefited the company or perhaps pointing out an oversight in our research. That turned out not to be the case.

Here’s the initial Rogers post to our blog, demonstrating lack of understanding social media basics.

Hi,
This is Chris from Rogers’ social media team. I came across your report and had some information to share about Rogers’ social media presence. To set the record straight, we’ve been actively engaging with our customers in social media channels for some time now. Some examples of the work we’re doing in social media:
We have an exceptionally successful blog, called RedBoard http://redboard.rogers.com/, to which we have been posting regularly since earlier this year.
We recently launched RedBoard Biz http://redboardbiz.rogers.com/ for our small and medium sized business customers.
We manage several Facebook pages, including the popular Rogers Canada page http://www.facebook.com/rogerscanada.
Our team is also very active on Twitter . We can be found @RogersHelps to learn from our customers and help where we can, @RogersBuzz sharing information about news, special offers, and updates, and at our own individual Twitter accounts – mine is @Rogers_Chris.
We also have YouTube channels http://www.youtube.com/rogerscommsinc and http://www.youtube.com/rogerscanada.
Recently, we launched our Community Forums, in English http://communityforums.rogers.com/t5/community/categorypage/category-id/EnglishCommunity?profile.language=en and French http://communityforums.rogers.com/t5/community/categorypage/category-id/FrenchCommunity?profile.language=fr, where we’re dealing with our customers technical issues.

If you’re interested in learning more about how Rogers is engaging online in order to learn from and better serve our customers, don’t hesitate to contact me.

I looked at some of Rogers posts on the sites they suggested, and using the exact title from their posts, searched in Google to see the results. Keywords that would be suggested by analytics are not used, Canada, Rogers Mobile, etc, etc, etc. Instead, Rogers chose stealth titles to mislead users to their content, a.k.a. spamming.

Next, there was another breach discovered. What followed was Rogers posting their above-quoted message onto some of our posts as comments. They did this as a means to generate traffic and promote their own corporate merchandise. Comments are that, I would have assumed any professional organization would have started with please contact us to discuss your opinions. No they Rogers just marched along across our social media network posting this spammo-mercial

Here’s a word of warning about spamming methods. There are ads or links on your profile pages, blogs, forums or guest books. Beware of innocent looking blog comments such as “Great post. Keep up the good work.” The commenter is only looking for the link back to his site, which most blogs (including ours) do provide.

Here is what I sent back to Rogers on behalf of the Social Media Report

Chris:
Thank you for your comments of directives to other sites maintained by Rogers.
In developing the series of articles we set a criteria from which to evaluate each site and or sites.
For a month we tracked each Telco Company, followed traffic, demographics, complaints, links, sites etc. This was not the work of those without knowledge.
The point which many on our other 860 Blogs and Social Network found was the following, which we did not post about Rogers.
I will share with you.
1. Complaints about Rogers; the largest amount of traffic in postings and the net overall. If you use link: or site: or other triggers in search engines you will determine our findings accurate.
2. Content was about specials and not a lot of fresh product news. Tell me why I should consider Rogers, not the same old news as your competition. Better product news great search engine placement.
3. Basic web rules missed, your blog using WordPress Red Rogers is not verified with the three search engines. Overall structure of the blog is not highly developed for search engines.
4. Twitter and Facebook are only doorways into Social Media with a larger design your companies impact would out way your competition. Social Media as you are well aware has layers of applications not just Facebook and Twitter.
5. Site Traffic very low compared to your competition. Your customers are leaving your sites and head back to Google to search for Internet or cell service again. Mostly from Ontario and Toronto due to Population.
6. Your home site or Portal was not driving customer traffic or connecting customers with your social media sites. When we did find a link Errors using different web browsers. We tested 6 different web browsers.
7. 31 % of Virgin Mobile daily traffic is directly related to their web site placement of links to social media applications. Rogers traffic unable to measure.
8. The Forums do not self-sense the language of the visitor. No Search engine or Meta tags.

I hope this clears up the fact that this was not the work of a social Blogger.
While Social Media may be considered new in Canada, we are not new in social media.

Social Media is a marketing forum deserving and requiring respect. That the Net is full of spammers is not news to anyone. As well, Rogers’ unusual business practices are not news to anyone either.

However, it is disturbing to learn that Rogers, a leading Canadian corporation, embraces this particular kind of unwholesome business practice. While I’m not so concerned about their commenting on our posts using search engine catch phrases, I am annoyed that they use unethical social media practices to drive traffic to benefit their interests, albeit in an all-thumbs way.

I guess Rogers will incorporate this latest incident into their company’s general “let them howl” customer service and public relations policy. They’re on the right track, then. There will be howls.

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Canada Telco Companies Fail At Social Media Report Claims Bell and Rogers Tops List

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The entry into Social Media Marketing is like all other forms of Web Technology that is new. What are they talking about, speak English, it costs how much?

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Tags: AllThumbs, Canadian, Media, Report, Rogers, Social, Spamming | No Comments »

Canada’s Top 5 Telecom Companies Social Media Report

March 5th, 2010 | Author: admin

Canada’s Top 5 Telecom Companies Social Media Report

Canada’s Top 5 Telecom Companies Social Media Report

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Home Page > Marketing > Social Marketing > Canada’s Top 5 Telecom Companies Social Media Report

Canada’s Top 5 Telecom Companies Social Media Report

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Posted: Nov 04, 2010 |Comments: 0
| Views: 261 |

But first, let’s define our terms and provide some background. For those non technical readers, Twitter and Facebook are Internet-based applications that have set the stage for the stampede of companies seeking marketing success with this new fangled advertising medium called social media marketing.

How big is use of social media as an advertising medium? Analysts predict that by 2013 the US alone will spend billion on this juggernaut-advertising vehicle. Out of this social media fury emerge the SEO consultants, architects of disappointment for corporate social media campaigns. They are increasingly guiding their victim clients to adopt Facebook and Twitter, but not helping them implement these applications properly.

Classic victims of the SEO snake oil consultants appear to be Canada’s five mobile service giants Bell Canada, Rogers, Virgin Mobility, Telus and Fido. Or the Corporate look the other way issue. Others are doing this Social Media Marketing, so we need it. “HIRE someone to deal with this“.

Our techno crew had a field day investigating and analyzing the Canadian Telecom pratfalls in adapting Facebook and Twitter for their social media outreach. Our long-suffering word nerd has tried to put this into English for the non-tech crowd. The following is a synopsis of our research on the big five, mixing English with accessible tech talk. Unlike SEO consultants, we want you to understand what we are saying.

The findings we share here are more than surprising to us. It’s important to appreciate that these intertwined telcos are the ones providing networks and Internet connections that platform social media applications in Canada. You would think they would be experts in wielding the social media sword. Shockingly, that is far from the case.

One of the basic rules of good Social Media practice is to make sure you have icons on your web site that let readers jump from your site to Facebook and Twitter and other social media applications.

Virgin got a passing grade because its site had Twitter, Facebook and YouTube icons on each page. At least Virgin understands that such effort shows current and potential customers that this company is in the social media game. The rest of the telcos did not have a single social media icon on their sites, leaving consumers to find their own path to Facebook and Twitter. A sucker punch if I ever saw one. Left to find their own way, to these applications what do consumers find? Almost nothing but complaints about the telecom companies, making them easy targets for the torrent of rabid protests about their unsatisfactory service and poor business practices. My imagination is limited in helping me understanding this reverse marketing technique.

Let’s look now at how these telcos handled their Twitter accounts. Rogers and Bell have shut down their Twitter accounts because consumers were using this application to talk almost exclusively about how bad these companies are. Obviously, when they had Twitter accounts they have no icon button on their web sites, but let’s not flog a dead horse. Bell never really used the Twitter account, garnering only 341 followers and a meager 25 updates. Rogers closed one of its Twitter accounts, Rogers Buzz, because the company is basically rethinking its overall social media plan. A bad social media plan, coupled with a recent internal horseplay disaster, has resulted in mass firings of their tech team. Have a look at the number of job postings Rogers have online for social media positions. The last two have Twitter accounts, but again, no icons on their web sites directing readers to this application. And, they continue to use their Twitter accounts to convey purely promotional tweets, numbing their intended audiences with their repetitive messages.

Next, we looked at Facebook accounts. Virgin, Telus and Fido have okay Facebook accounts. These three are promoting awareness of social issues, not just pummeling their audience with messages about their products and services. Bell and Rogers’ Facebook use is a PR disaster. Exponentially more wall posts and sites are loud vehicles for consumer anger about Bell and Rogers service and false promises. No one is touting the virtues of these two giants.

Aside from faulty Facebook and Twitter application, we found other perplexing lapses in basic Social Media good practice. “Search Engine Optimization” In any social media exercise, the game is getting the search engines to love your content and send it to first-page status. For this to happen, the company web site must be registered with search engines. Again, this is Social Marketing 101. We found only Bell Canada had done the technical job correctly. So why is this a big deal? According to Internet World Stats, 84 percent of Canadians use the Internet (the highest Internet usage per capita in the world). These web users perform more than 85 million searches a day. If your web site is not registered with the search engines, these consumer searchers will not easily find your site.

Here’s another blunder. The entire idea of social media is to share content about your interests and those of others. All of these companies failed to do this on their web sites. Not one of these sites included RSS buttons on their fancy web sites. Including a RSS button is Social Media 101. Even my grandmother has one on her blog. Also, none of them had share buttons, thus starving and isolating the site from users, who, in a knee-jerk fashion, are happy to pass your information and content on to the social media stratosphere. Instead of helping to build more followers for these companies’ content, users find a dead end on these sites.

The other basics you would implement as part of a social media strategy include an External blog. None had one.

They didn’t use news distribution sites. Digg, Mixx, Reddit, Newsvine are all free but were not resourced by the big five. Social media book marking advantages also went unheeded by the telcos. Bell had a few bookmarks in Yahoo about 1,300 links of more bad news about Bell Customers.

The truly unbelievable aspect of all this is they meant to get in the social marketing game. Much of the social marketing paraphernalia are there. It’s obvious they have spent millions on research reports, studies, consultants and staff, who have, for the most part, failed.

For those readers interested in delving deeper into this quagmire of miscues and bad social media management, I invite you to have a look at the statistics and analysis we have provided to back up our observations and which are available in this article.

In upcoming articles we will take our lens to the social media gaffes of newspapers, government, banks, retailers, restaurants, advertising agencies and SEO consultants.

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