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colour banners on mobile gets more clicks than on pcs.
As mobile advertising increases, more attempts at measuring their efforts are on the way. Benchmarking efforts by digital advertising solutions provider MediaMind suggest that marketing efforts for different industries on mobile should have different expectations—and that interestingly mobile banners accumulate more clicks than standard banners on the PC-based internet.
In July, MediaMind released statistics from 2009 which showed that banners on mobile beat pc banners for automotive campaigns. Now, the higher CTR for mobile banners can be seen across different industries.
MediaMind saw that the average CTR on mobile banners on their network was 0.61%. 8 times greater than the CTR for standard online banners in campaigns that also had at least one mobile ad.